Home news How a Brighton honeymoon helped build Lego success

How a Brighton honeymoon helped build Lego success


Show caption

() View gallery

LEGO might never have been stocked on shop shelves in the UK had it not been for Brighton.

Maybe that is a slight overstatement – but if it was not for our seaside city, it would certainly have taken a bit longer.

That is because the couple who first sold the toy in this country were inspired by their honeymoon here.

Pamela Osborne and her late husband Jim came across a Lego stand at a Brighton toy fair and were in awe of the product.

The couple, owners of Osborne’s Sports and Toys in Rushden, Northamptonshire, placed an order of Lego for their store, making it the first shop in the country to sell the product.

That was 58 years ago, two years after the Danish creation was brought to life.

Lego has since become one of the best-selling toys of all time and Osborne’s has marked the 60th anniversary of the product by getting a special makeover.

The shop front has been given a temporary Lego facade, built up of more than 277,500 toy bricks.

Pamela said: “To have our entire shop front rebuilt from the iconic Lego brick – the toy that has been such a big part of our business for decades – is an incredible experience and truly unique.

“Our new shopfront really is the talk of the town and we’ve had many Lego brick fans dropping in to take part in the celebrations.”

It took builders more than 600 hours to put together, and the wall stands at above four metres tall and 16 metres wide.

Osborne’s is still run by Pamela and her son Will.

Lego, which has a store in Brighton’s Churchill Square, is now one of the most iconic brands in the world.

It was named Toy of the Century in 1999.

Julia Goldin, chief marketing officer at the Lego Group, said: “Lego play is powered by imagination and curiosity and the Lego brick is at the very heart of it – putting the bricks together and taking them apart over and over, with imagination as your only limit.

“This helps young minds to stay open, keep exploring and develop skills essential for the 21st century, such as creativity, collaboration and problem solving.”

Lego was founded by Ole Kirk Kristiansen in Billund, a small town in Denmark, and the third and fourth generations of his family are still involved in the group to this day.

To mark the 60th anniversary of its product, Lego has released special edition bricks to inspire children and adults to build anything they can imagine. They can be bought at any Lego store.

Source: The Argus